[0:00]" As you know every year when we ought to come up to the Super Bowl amount thank god we've been out here an awful lot because of the the way this football team has performed. We've always made it a practice on the last day. That we're here leading up to the game to sit down and spent some quality time with Robert Kraft and once again he's a graced us with is his presence in. I guess it's worked out so far remain everytime you sit down here we've kind of been like you good luck charm a much in that we've contributed anything on you did."

[0:27]" You can look at I don't know just and that but I'm just saying that -- maybe I'll I don't know we'll I think this whole show. Brings common a lot of people that. -- has such an infection very -- ability son who's playing in the game making lots of my manager can. Did whomever you wish -- it would it -- and then just I don't dislike pops is a great long snapper and it. -- hand out among other handsome intelligent forgotten. The buffalo attributed forget putting it nicely and I'll let you know as -- his last who's cool and muzzle cold you don't -- Daniel left your -- don't. Well I'm not sure I was just speaking of course of Zach who was one of our ball boy is that some believe I remember him. Being a ball boy who skinny guy and training camp there. And thinking that we're in the Super Bowl and this strange little slack is on the other two. And hopefully the second cheers still pretty good so I'll be happy for him for that that would not have the look I don't think you can closers have I want."

[1:34]" Take you back to an interview that we did in the end I think it was a year after you would bought the team and you he said here you'd be sent to was. He said to us go -- think some I was -- I mean put me down 116 under and even a million dollars or whatever with. She thinks so is -- crazy and you know she was the one person it was counselors -- what do you want to hear you know. Now you look back at this it's been what twelve years now since this -- the 14 this season. Fourteen seasons of thirteen so thirteen years later. If you look at this thing now. You've been in the the Super -- you won three of those Super Bowl have an opportunity this year to have a team that will go down in history is maybe the greatest team. In all football and franchise's worst. Over a billion dollars now gonna return they're pretty good businessman I was out for business investment."

[2:28]" Well I guess. You know done okay but I didn't really do this about the money in the he sat in the stands. Wasn't good enough to play like these guys but I I was passion about the game in the life you know whatever you do. You wanna hang out with good people and do something -- passionate about and that's what drove me to Toronto -- the team and then. When those pros together in the home town to the try to do when I know all those people so millions billions would want them to with the way they would want it and and also you know I was thinking about this and how in the beginning I do things that were real the I broke the rules of -- operated. But in the running this business the way you run other businesses on what that basically jones'. Thinking about the long term. And when you making long term decisions usually there unpopular with the good ones are unpopular in the short term you have to be. Willing to take the criticism and and get banged around for it and not let it changes and you know that's -- we're able to do here what did you what did you do earlier and use."

[3:49]" He did things early -- well I -- look I come and think about it some examples of we'll think about you you come in. You have a hall Fo and coaching accountant in the field for the Chavez's I'm from Cleveland it's. I didn't rises -- today and that cold I was. I don't know I don't know Australia has -- didn't easiest let's let's let's say tight fitting close -- there's going to go and -- like you don't you don't want to get your chancellor and that's overrun other than it is the right image for this week I guess I'm not -- So what are your driveway and we're trying to get some of the responses I. Grandmother passed a half but I'm going to gets to go -- and pull off without a nice that your -- again entrapment I like the with a flat price of -- Marshal what are what are you know little -- I really do anything you want. I -- I did and you know. Bill was a great coach."

[4:51]" Bill Parcells you know he did what he really started you know his presence I think helped us to right. You know -- removed bigger and excitement about the team but you have a win win consistently and and support we've won and I basically let him do whatever you want to do without question. But that I realized you know it means he's coaching year -- year so sometimes the make decisions that are good for that next week's game of that year but cripples you for future years. And you know we wound up to look at her early years we wanted to bring him people. We -- a lot of money and didn't put him out and they. You know hampered our our camp he was such a great and coach -- you know he's he's got a lot out of these people but. If you don't have a plan in the NFL under the salary cap. And you're not thinking 23 years five years out as well as the there's no way you can -- in -- I'm so I'm just say this I'm really privileged and proud. That we've home attendance fourteen years and I believe we have them play. Eleven of those fourteen years which is pretty pretty good in this world the salary traditional --"

[6:17]" I know progressing because I'm never taught you early on when he first bought the teams who who set this up so someone leaves something happens we have structured so that everything's not if Jordan left to draw on everything the whole thing falls upon. So what was the time he said I gotta take control Lewis is going to blow for the future."

[6:34]" Well you know here's the of the deal that gets me read this the people's -- some well when you -- Will you can use the word with your funeral business will fully and that's the and the that allotted -- and you know someone can come and leave at the end of each year you know and leave you with a massive pay attention you've got to be involved. Then I'm in any of our businesses I'm happy to give people full autonomy when I have a sense of trust with them. And I believe the -- can we have aligned -- so we're looking up the long term. And every decision we made we we have a line -- interest but if you have different interests and and actually. Part of the difficulty in losing franchise and the -- If you look at a lot of franchises whose division from them you can't get the key people all on the same page and having the sense of security you won't be good view him. We is that what happened at the end because Parcells that was his gripe at the end he wanted to million cook the meal bullet. You wouldn't wouldn't let him shop for the groceries did you pull back the reins at the end because you saw that it was it was getting out of control well by the way. We lived according to the contract contract. Basically had ultimate so personnel. But after the first two years breweries. He's -- signing even though he had a five year contract allotment combat -- I'd decide -- of the year. How'd you let someone make decisions who might come back he might not come you know is it. You you know in the end. I'm left with the business and I got to make sure it's being managed in the way that gives us -- future that doesn't mean. In any business like Illinois what I don't know -- the most people do. You know we thought we had people who knew what they were doing. And we you know but all these experiences were very helpful to me in terms of eventually what we've had to do you have to this is cruel tough business and you have to be on his toes all the time. And you know used to you guys played in the game you and you know it goes on on the locker room you know. When people win everyone thinks that the reason and that's great that more sensitive. And that I understand that to him. You know coach is looking for the next was with a a lot of people don't parts going on all the time and you got to try to. Have some sense of control and organization over the if you want. I think the NFL's design that any team even portly man -- shot in one year. To win the whole thing and that's actually did. Seduction of the NFL and what's great about the game when you see that from. Yeah to animals sneak in them when a simple RO one team. You know probably in the of the greatest some of the players -- we have tremendous coaching them. A lot of things fell together the right way you know after the we've had some pretty special teams -- personnel and coaching so."

[10:04]" One of the great things you're doing the team has done is break free of same page when you bring in employers plays and understand the concept how much do you have imported to that. If you don't drive the players that can that can understand the plays and complexity of the game plan you can run the."

[10:18]" You played two -- while -- what's happened and why. I feel pretty -- pretty feel pretty. Good about this franchise do you think about it we have two players this year on the team in Junior Seau Brandon -- Who came here real because they won the patriots -- won the chance to win. Wasn't about the money they want to win and let me just as I'm wandering around the city here in I have. Players coming up to me and just. You know being a nice is letting things them please you know as soon plead the fifth and and or let's say people close to me. People are talking of them you know and I was just going -- when we bought the team we used to cut players know -- that tomorrow. You know and now we're in a situation where people want to come here and I believe -- part. That's because there is a system in place that one knows what I went substance or what we're about that we are all on the same page. And you know I hope. Please we can pull this off on Sunday I'm a little to worry that and that's not just being. Gracious towards during his knowledge in just. You never know well look look who would have believed in. -- you know the last game we play in the regular season people criticize -- What's his name Brian or this Ryan our daughter I don't haren goes -- is it is. But you know what what complimented him I'm happy for him because things are right coach and gave the team in the competent yeah. To do what they did but the other 113 games on the road. And they're playing with a lot of confidence you know it just never know one the looks like Eli Manning and knows how to manage your game and contain himself I think the only. Is -- true the only interception that is had was an Oregon in the -- last."

[12:37]" Oreo Nabisco I think you're gonna get he would do best rating any quarterback in the -- really didn't know any exemptions in the game before that I don't and hopefully. He -- to the point about players coming here. Did you have any doubt. About Randy Moss was there some concern and you report I was sure it was here."

[12:54]" Absolutely them you know bill explain the measures thinking on how we felt about them and I accepted what is because usually gives it to me pretty straight -- in this case item in this. You know on my own and look him in the and talk to what you did for an hour before we signed them. And in that meeting you know and I've learned in life it's like. All of you know you're reputations people try to send things are split rumors that. Might not necessarily be true so I'd try to take people's I find them but those most impressive to me. He looked me in the the whole time we were talking and -- he's really intelligent he's very smart. And admit that simple you always the script the middle on a -- I wanna come and I want to win and I want to be a patriot. I explain to what was important to me in terms of what. Off field but I hit and how we conduct ourselves on the field moment its important to me in my family. And the people knowingly and how we look at athletes. How we want them. He's that I just want to come here and women you know it took they cut from nine and three scores million to three million dollars of was willing to accept two million dollars. Clemens summons you know he's played every game is played almost was 88% of all the time -- play is. Everybody in our system who deals with -- it is very comfortable."

[14:36]" We have similar reservations when you traded for Corey Dillon did you have sent the same concerns for these greater concern from Randy Moss. And that's a good question I did with Corey -- and there were people I had time to talk to people. Above."

[14:53]" Then and and the thing I liked about Corey Dillon. Was he was a great running I'm lousy teams. And he produced a mean he really was the outstanding player. But just knowing what a physical hard game it is and what players have to go with practices the fact. That -- perform like that in that environment you know was. It was impressive to me and and then I check with some friends -- moments you know this in the right system he won't be a problem and -- was terrific when Willis will be able to practice argument up."

[15:34]" Many times that the patriots trying. At least to present the image. That they're going out and getting these quality people and yet they do take chances on. Guys whose reputations have been dented that have some some baggage or whatever how do you balance that out how do you. How do you look at it and then and how much characters involved when you sit there and finally give that OK to say okay we can -- going into."

[16:01]" Remember this as a pro -- this is our family name. And and by the way that doesn't mean we're going to have problems and I know things. -- gonna happen and nothing's going to be perfect. And think about it where we're dealing with 61 young man basically in their -- means the bulk of them and thank you yourselves when you're in your twenties who then I always thought of Olympia -- if you got a way from most boat but we're pretty Burleson. A group of veteran players who are service certain. Leadership that separate from any other dynamic that and it's all about doing business in the business. Hello franchises winning game so."

[16:48]" They talked about but this one year's three year five year plan growth for your team that's constantly evolving. What is that five year plan from papers I was it's steady as she goes or reserve room for improvement."

[17:00]" Well our objective every years -- Try to make the playoffs and I guess who say this way to do that is to win your division and so I think we try to structure two and so we can make the playoffs every year and then. You know. The biggest part of that no we're privileged to have the sense of common noting we. Is to make sure that you know we're paying players properly both the high level in the -- and the more moderate priced players. That's probably the biggest challenges and that'll be the most difficult thing for us to after the season's over."

[17:41]" Did you surprise of the -- of which came back in the into division and and we stayed in the boom vote drive and we do lose fat but don't feel coach movement -- by the way. I'll tell you that but plummet it's only use that. Look she's -- these these -- great coach. He he mean he knows the game I'm sure I mean I was not happy to see him go there only because. He knows what he's doing I mean look at look that Dallas was like before anyone whether. Coach Jones is responsible for it or another bill -- have a -- Part of -- and -- Bill Clinton situation -- put Miami and make decisions that'll be good for that franchise and you know is a formidable competitor we saw what he did hear him. You know and he and I have a great relationship by the way some just you know he. Call me wants and so you know I wish. I've been smarter in college though view we would've been great to so you know arm I respect. What he's done in the business -- he just has a bit of nomadic. Way above -- that's not very like very quickly getting dictatorship where it doesn't matter who call you wanted me funny noise and hung up most of it and let's put it this way I take it that this week was probably a little quieter. Than that week in 97 down the -- is that since."

[19:19]" So you know it's. I was still a kid -- each club's minimum how many. I was learn another Xiamen you can cook outs and loses more viewers but that's okay that's you know -- us cellular -- there rather it's it's like going. Probably through your first training camp as and rookies and there is no business like this than going the Super Bowl. And then. You know think about. Bill warmed up going of the jets and you know that just never in have you been one for coach. And they fired retreat coach to the second week of December so. You know it was a street."

[20:07]" Stunned and embarrassed and us talk a little -- it was a Iliescu you just came out of the commissioner's press conference and the commissioner obviously once again answer the questions about spy gate senator Arlen specter right now wants to hear more explanation. From the league as to why those tapes were destroyed this this thing ever go away for him is it is it isn't a Mark here. Nineteen and all but remember there was still spy gate."

[20:38]" Well we're not nineteen we're -- team and I understand I don't don't know who gives you don't -- And have you heard with the commissioner's he's no. He does his research and analysis and no game this year or as well as he could see no game in the past was there were affected by this and I'll just he's a pretty objective party I think we paid a price and I'm I'm through talking about it as well."

[21:12]" I think it doesn't seem like it's gonna go away though for some reason. Free to continues to have on a shelf -- it it do you think it is go back jealousy George the franchise worth it is if it happened so let's say Tampa Bay do you think. It would've had the same type of shelf life."

[21:29]" Well you look at Super Bowl week and you look at. Politicians coming out with their -- things elements. If you want media attention it's not a two two so but that's probably all -- it is."

[21:46]" They're getting back to -- you talk about going to team earlier Robert do you get calls from not to -- professional. Football owners but from other sports -- baseball hockey basketball to ask your advice. On how to straighten things out what their particular organizations."

[22:03]" Well I don't know straighten things out but I have gone a few calls from different people different -- and you know we can be helpful -- after the -- this is the most satisfying businesses obviously because -- going to make money I don't know about that but the fifth. But to having you tell you may -- the restaurant -- well as I did yeah yeah come. We will spot -- what was so that you have do you have doing some board no other businesses gratify your anywhere in the soup while many businesses can you accelerate -- like it is like this is a lot of he's going a lot of enthusiasm you know the whole thing above by a -- and -- it and winning with that. Supersedes a lot of other businesses that can make more money in the."

[22:42]" It's -- process prisons in the world were involved in the number of different businesses it's best as far as I'm concerned. Because I love the game and it's something that's changing all the time. And you know it's can be very mercurial that's. Puppets now moments it's moving around -- his challenges all the time and you know you think about. The opportunity of -- ago -- Super Bowl. The 32 teams so the beginning of every season you have a 6% chance to be able go to the game. And I just think this bill and still what they've done in the players of course to do this four times in the last seven years and actually we is a franchise of five in the last eleven years. It's it's really great tribute to a person is still -- butterflies or Europe you kind of have to -- Because thank you what's going on I think Tommy said of the woman's press conferences. This game if you think about it probably never be a bigger game for any of our guys in the lifetime in this game. Because if we're able to pull -- I just don't know how that would could be replicated in them into the salary cap because it's so hard to accomplish some. You know and and I understand also the listen wants in the Johnson and the there than than some of that is they're pretty relaxed than. The have a lot of confidence -- good reason and I hopefully I hope we did -- July is gone and let's see."

[24:31]" Hope does a lot of long -- If -- that night. A lot of -- I don't know it was a lot of alongs I'd like to see bushels to quit because of the help noticing what's your son to play -- very I was -- better -- that's thoughtful like this how you keep this thing going you talked earlier about teams doing the Super Bowl. He can get there for one year and obviously in an agent free agency. Those players suddenly have a more value author of the marketplace. And you those of you guys have done a tremendous job over the years of being able to keep this thing. In fact. And and managing the cap so well you've got guys like moss you've got to -- they Samuel coming up this offseason how do you keep this thing go."

[25:13]" Well it's you know it's it has to be in the system and the names you have to be willing to -- the names change. If you want to win I think early on. I was not a big fan of the -- changes us. I'm a local guy them emotional you know your hand you were fans of and FA yeah that's a good way. Fit do you remember you gotta sign that guys together it's like to coach who wants to win the next week but only the players. Part a lot of people faulted -- man who plays entire including owners. And you know them well just tell the truth I don't look at -- but that's the bottom line for me in this businesses win. I'm driven to do them in my family is driven do everything we can do to put the franchise. In the best position to be able win games whether it's the stadium. So we went way out for you try to get bill -- the facilities the kind of people we try to attract. You know the kind of philosophy we operate under and it. We want them won't because I think the field hitter when we've moved suits. -- and others note down like -- winning doesn't put you on we're losing takes them so I want to avoid that. Feeling everywhere Kent and that's why -- say the people who. Tell me that want to buy him in this league you're -- not passionate about winning. -- you shouldn't come and nervous about making money then you shouldn't do them feel strong."

[26:46]" Do you view Missouri. Company wide memo that goes down because you're here from view and listening to every player on the team even -- of equipment managers there's that same. Mentality of you know they. But we're lucky to be here one game at a time the whole thing it's it's almost pervasive throughout the entire organization deserved those are memos is just something that's been."

[27:07]" So honestly culture well. Look what was the previous five years of the won loss records does that is really a culture that -- it's not a put on. And everybody feels and the way we try to be respectful. Of our customers and respectful of the people working in the system. We want to -- to be about women and and that. That's our Wall Street quarterly report ruining every game weekend and and once you get away from -- people talked about the financial part. I say if you win everything else comes to what you gotta do that. Also as a prudent business and it also means you gotta say no sometimes you gotta push that but at the same time. You get it and sent your key people to be bold about taking risks. Because -- anyone's gonna do the same thing you know that's -- you. You rate they. To use the term in this business -- down point two -- you lose your coaches every you know -- Lugo that's rather that's part of and then and and that's part of having a system in place and people who in place and -- and I think those. Great job in terms of working with the young people controlling what I've learned early on. Is because of the club that goes on in the NFL when coaches we acquired. Guys who are employed -- are calling around trying to get an extra -- You know we want our competition is doing -- and all the time because them. People on focus them on the task in hand and the difference between winning and losing in the game. Is so small and a lot of loses the preparation plan so unique coaches that I completely focused on the task at."

[28:58]" for you it's video. It's a long road from the old Boston lobsters you know we're a team tennis remember that little stadium now -- conditioning in the locker room so the idea of -- possibility the franchise picking up and going to saint Louis. Hard Hartford and Providence in the mean you look at all of that stuff to transpired over the years we talked about some of the with fellow -- and that 97. And you look at this on the cusp right now. One victory away. From the greatest team in NFL history it's it's quite a journey over."

[29:29]" That -- give a lot of support and credit to the fans because they have supported us in the way. That allowed us to love and take the risks -- mean. Doing the stadium. And then 9/11 happened -- and there are a lot of sleepless nights as -- him because this was not a publicly financed stadium. But they came and supported us and signed up. And you know that's why within them sells them we did a lot of things trying to think about them and their support has allowed us. To have the wherewithal to go ahead and take the risks to try to put this to you know pretty. Brad and just say this I don't think most people want sportsman's don't understand. That franchise like this. If they're able to win a championship this way it pulls the community together in the way. That probably only politics you know people care about politics in the care about sports or politics at -- this. You know franchise winning a championship brings it. -- together. -- the unique manner and in my whole family senses as we go around the community. People are pulling for the patriots and they feel they own a piece of the team and and that's exactly. What we want what was supposed to seat contagious with the other team isn't out to what was the most disappointing was him well all that would -- the stadium and watched little. But driving along the way the kind of as -- two of the most you know I have a philosophy and business every crisis is an opportunity to manage properly and so you know we have these couple. And but it just kept making -- stronger and we hung in the you know success is about mental toughness. Find alternatives I have no I have no complaints I'm I'm happy will that mum. After the be around guys like you guys -- here. Continuously that's that's pretty cool and I've been able so I was do overs Super Bowl and I hope you continue to billion and that's the way our fans -- and -- from knowing when we believe in tradition would believe in strong values than. You know we just go along went on Sunday it. It's been great sit down with you once again Rob Bironas that we -- really enjoy it. We wish June you great luck on our comes absolutely lovely when you guys thanks guys you want to do you want to send champs description Sylvia to a."

[32:05]" color totally beneath rally when you -- at a red light blue white and the blue flags and besides what about from a belt. A lot of and I think that's opened I don't know I'm confident -- B I well I just want only once again we hope -- it's a chance to do. Long -- it's my time to kind of -- Simpson's -- regards to the notion -- thank you thank you Robert Robert --"