[0:01] ..." Phoenix, Arizona this weekend as the patriots prepare to take on the New York Giants in Super Bowl 42 of the patriots will be. In Phoenix beginning Sunday Sunday night at 10 o'clock CNBC yes CNBC. Has a documentary that"...

[2:32] ..." times to see him in the office we spent time with with Tom Brady and also with dollar check to share submit their insights on. And mister Kraft the week and that organization you know our"...

[3:35] ..." Kraft did number one he took a couple of risks be hard Bill Belichick a lot of people thought it was the -- Based on bill belichick's record at the time you could certainly see how that argument which makes sense. So he's not a guy who's afraid to"...

[4:39] ..." football card on his desk of the -- that he drafted before Tom Brady 190 ninth overall and in 2000 in the sixth round. In other words stay humble I've made some mistakes here. Bob Kraft"...

[5:37] ..." giving away all the good stuff in your piece. What something that Tom Brady told -- that got your attention."...

[6:36] ..." and you've really got a feeling that. One of the reasons that Tom Brady's been so successful on the field is because of the influence that Bob -- his hat off field."...

[6:45] ..." You point out on the website today that Bill Belichick doesn't it do a lot of one on ones. All right but he did one on one with you guys and I"...

[7:10] ..." it's a partnership I think there's a real genuine respect. On that Bill Belichick has for. Bob Kraft and not only that we human. It is organization but let's not forget Bob Kraft paid a pretty big price to get Bill Belichick in the first place did it at what at -- was really the unthinkable that giveaway at first round draft pick so"...

[7:55] ..." Tom Brady. Bill Belichick Michael -- which one doesn't belong and --"...

[9:09] ..." stars aligned and it by themselves undefeated in -- to their -- Super Bowl title seven years so it's pretty special."...

[0:00]" We are all headed for Phoenix, Arizona this weekend as the patriots prepare to take on the New York Giants in Super Bowl 42 of the patriots will be. In Phoenix beginning Sunday Sunday night at 10 o'clock CNBC yes CNBC. Has a documentary that they were unveiled a player for the very first time it's called touchdown the patriots and the business of winning. In which they will profile. Robert Kraft as they say the man behind one of the most successful teams. In professional sports Scott walker put together the peace any joins us on the line right now Scottsdale on Michael how are. Scott what's gone on man not too much -- rather make."

[0:41]" Of course you know. Start with a pretty easily here this all the time. Any relation to judge well you know I did kicked out at the -- comment I'm sure you heard it hundreds of god yeah unity no relation to -- I did not not a 100% sure the bed tonight now. I mean as as long as people have been asking you that judge what Perez called me up at that yes we --"

[1:08]" I had a at. I'll I'll ask a simpler question why was CNBC interest that Robert Kraft."

[1:15]" Well because we felt that in the world of professional sports. He runs his franchise about as smoothly as one could and that. He really looks at at the way he runs the Patriot Act as a CEO would and that's why we were attractive as we spent most of our time looking at financial markets in the companies that. -- do business here in America and around the world. And and that is the best run businesses we felt in the world of not only professional football but professional sports that Robert Kraft. Runs -- organization about as well as -- possibly could as a CEO."

[1:51]" Scott I understand got some pretty good access where where some of the places that Robert Kraft allowed you to go that. A lot of us aren't allowed to go."

[2:00]" You know he was gracious but this time that's for sure he took us inside one that is packaging plants so we could see that side of them to be able to tell the story of how Robert Kraft -- got to the point he was able to fight between the patriots. He took -- back to their house where he grew up out in Brookline so that was certainly a unique look deceit and memories a comeback through the eyes and it certainly the words of of mister Kraft was was pretty unique -- and of course -- he turned over the franchise but to let the had a doubt several times to see him in the office we spent time with with Tom Brady and also with dollar check to share submit their insights on. And mister Kraft the week and that organization you know our whole goal here was really. To try and give -- inside look at how Bob Kraft took a team that was last in every critical category. Yet the standings attendance and revenue. And herded into the and he has not only the NFL but really professional sport to do something. In this day and age as you guys know because she covers sports on a daily basis. It's hard to deal. A dynasty is. Is difficult and he has been able to build one for super bulls in seven years he's been able to maintain the level of consistency just don't see. And the patriots are setup to be pretty good -- you guys know better than nine."

[3:23]" I mean why couldn't the owner of of any franchise in any league watch CNBC Sunday night at -- say okay that's what I'll do."

[3:31]" Well it probably should. Because there's a couple of keys what Bob Kraft did number one he took a couple of risks be hard Bill Belichick a lot of people thought it was the -- Based on bill belichick's record at the time you could certainly see how that argument which makes sense. So he's not a guy who's afraid to take missed the first and foremost I think which separates. Bob Kraft and many other -- sport if you didn't by the team and as soon that he knew everything about football he so often. So the other owners in various sport you can name and number. Brittany and L a without mentioning it. Bob Kraft knew that he was business first and to make his team to success he had surround himself with quality football people. Let them do their jobs. He would want to casting huge shadow over the organization he didn't want to pick the players he didn't want to be on the sidelines standing over the shoulder. Of his head coach he let the people do their job as a CEO would and that's what attracted us to best. He delegated authority stuck to it was patient. Look we have now."

[4:34]" Scott pioli who is in -- in in -- the general manager of this team. -- a football card on his desk of the -- that he drafted before Tom Brady 190 ninth overall and in 2000 in the sixth round. In other words stay humble I've made some mistakes here. Bob Kraft hired Pete Carroll two and has made some mistakes that he talked about overcoming doubts."

[4:55]" He's he he certainly it makes the fact that he and at what separates him also if he's not afraid to make the mistake. And other people who well we've talked to about mister Kraft. A little state that that here's a guy who can admit when he makes a mistake and may have made -- some mistakes through the years on various free -- that they signed but they've moved on and they've done so little wave that. You know maybe some other teams wouldn't be able to overcome what the owner would be able two would make the team made a mistake they would want to. Go public with that they would perhaps people player on longer than they should have because they were already paying him and -- end up paying him a heck of a lot more money. Where's the patriots can make a mistake they admitted they move on."

[5:36]" without giving away all the good stuff in your piece. What something that Tom Brady told -- that got your attention."

[5:44]" You know you see comment. In mister Kraft interact with one another on the field for the game and everybody can certainly see actors that time usually before the game where where. The Brady comes over to the sidelines and when when mister Kraft is down -- And they are usually is a brief conversation. But I think to hear from Thomas how much he's -- About life about football and about business just from being round mister Kraft it's seeing the way it. He runs his organization like asking how close mister Kraft family is a relative that you guys does it at least a huge part. Bob Kraft -- to be part of the patriots. It rubs off on the organization from the top down Brady was very open about that the fact that he. Talk very closely with mister Kraft about certain things and you've really got a feeling that. One of the reasons that Tom Brady's been so successful on the field is because of the influence that Bob -- his hat off field."

[6:45]" You point out on the website today that Bill Belichick doesn't it do a lot of one on ones. All right but he did one on one with you guys and I think it was probably because he wanted the opportunity to talk about Robert Kraft."

[6:57]" There's no question about it it in our mind that's that's the reason he he agreed to sit down but does it was really interesting to hear Belichick opened up and talk about. The relationship between the two Alex it's a partnership I think there's a real genuine respect. On that Bill Belichick has for. Bob Kraft and not only that we human. It is organization but let's not forget Bob Kraft paid a pretty big price to get Bill Belichick in the first place did it at what at -- was really the unthinkable that giveaway at first round draft pick so I think there's a real sense of loyalty there and respect I think it goes both ways I think that that Bob Kraft -- bella jacket. He knows that. In the beginning he may have taken -- risk. But Bob Kraft is into the fluffy stuff in -- icing on the cake. She looked at a guy we ought to be a great manager he gotten there they've had great success together because of the unique relationship to they have."

[7:55]" Tom Brady. Bill Belichick Michael -- which one doesn't belong and --"

[8:01]" You know earlier when we were -- room it was a decision whether you know if Brady should cutting room floor telecheck. You know obviously holly -- gone but he was too good we had to leave it."

[8:13]" Are -- such a sweet talker and I and I -- gaelic you're already on the shell you don't have to sweet -- I'm convinced I'm not in this thing on. I've."

[8:22]" That's why you and all your standard just going to aptitude at NC Michael -- appearance in this aspect."

[8:27]" 10 o'clock. Eastern time on Sunday night and what does that what what's I mean you -- Hughes you don't do hour documentary team."

[8:38]" You know the patriots find themselves -- some pretty good company we've done McDonald's. Walmart -- I did -- documentary Monte so a couple of months ago on the USC you know alternate fighting. They're rare and we picked businesses that are intriguing that you can learn something from perhaps I think a lot to learn from the late Bob Kraft of runs his organization I think any. -- America could look at this documentary get some really interesting insights and tips on how to on the better business. So we just felt it was a natural of course the stars aligned and it by themselves undefeated in -- to their -- Super Bowl title seven years so it's pretty special."

[9:15]" I was gonna ask you that if they if they were not eighteen and owned plane in Phoenix -- this thing still be running Sunday."

[9:21]" It likely would we started working on this late in the year which we felt there was a real opportunity for them to go undefeated and then now it's it's hardest day you know exactly what would've happened by the fact is they are undefeated. Uh oh we got this amazing access and we have a pretty pretty good story to tell."

[9:41]" Look it's likely that our Sports Radio audience will have to find out where CNBC -- on Cadillac that's but. I help they Dillon and we're open that at the hotel -- in Phoenix we watch it on Sunday united while Scott we appreciate you taking a few minutes."

[9:54]" Guys I appreciate you have been so much."

[9:55]" Artest got Cia. Take care Scott lot from us CNBC he produced in the and it is the court action that I do Agassi -- and I'll I'll be curious how -- I'll be curious to see what ballot -- and Brady. Morton you know albeit at CU to opt out I'm not it just didn't hear what I have to say but I am just didn't like humid than hearing Brady. -- to sit here and Celtic and like this seeing some of the packaging plant"