" The Tonight Show that -- to the plate tonight. -- The Danish he would like if so Bob how do you like the -- Mikey show. He's the Tonight Show that -- opening tonight show this is the music that cheeky pounded the question we'll show. We're almost good luck when Mike starts -- it will be good and my shoe. He's well liked team sports a re doing. Yeah WEEI."
" Probably -- night that I say that right -- the it's. -- times we have. Most guys we have -- we -- sportsman freaks weirdos. All over the country him -- us while. We to a special educational -- and I. And -- and we as the Harvard right yeah that's right it bring it just took the foundered through Sam Adams him courtesy. It's nice to be here. Is he and Jesse are bright and really it's really little -- one of those hidden gem you know and we called a segment the -- life segment that."
" Life is beer beer is life it's reflexive they can go either way and almost like a palindrome that's right. And I Jimmy maybe you should do the introduction here of your of the this is a special guest we have here to my left a guy who's actually done something aside from you in this room in the beer industry."
" And so young how only publicly that any invented a bear that in essence right -- yeah. He's the other brewer in the room as -- we figure we bring to brewers yet. Two sports guys we need to bruises is Adam Walsh he is the winner of the Sam Adams Patriot. Home -- competition. Judged by. The year experts and -- CN out of its."
" I think by mr. Adams a -- here I was honored to be part of the judging panel and you know it's a practice makes perfect to hear you kind of -- got -- friend Mike is trained professionals -- at when it comes to drinking -- what -- jump on a balanced the empty cup -- after Oliver was that does that but it does when he's managed that -- And I -- over the bottle and today I thought you know. Now you Adam came up with the winning beer in in what was a highly publicized and wildly popular. Promotion really was -- 1000 -- out from all over the country to."
" Yes it was very cool there's some great New England Patriots fans who were home brewers and I'm always believed that. Home brewers make some really good Beers and you know just because I'm a trained professional doesn't mean. That the talented amateur camp makes them really good in and Adam is living proof of that. It's heart it's the heart you pour into your program is what it is and and Adam came up with a appeared you you have brought some -- He came down to artery in Jamaica Plain. And Ruud -- beer there actually pouring it. They and he fact tonight at Gillette. Sam Adams is toward. And it does him and -- we've got Adams beer and you remember tasting or -- okay. Mall he. -- Lot of hops -- animal I never would have believed him majors sports that you would serve 7% alcohol. The 7%. Yes that's that that's a good number -- high -- at the very as we rolled -- seven is that is that a record now what's that all time when it comes to percentage of of of alcohol content of what's like a record beauty -- still tasted good like -- well I'm -- today. That the strongest years in human history is made. Right here in Boston at -- Sam -- Marie who weighs in at a mere 52 proof. And it's called. Stimulant utopian. Oh yes I am now it's like people sick and I shot of that you know if it -- 52%. It's not called Jack Daniels. It's called and a potent man you know. We had to name and after football players and they have a lot of that. No it takes years to me the beer do we need to release him for two years. Believe -- not. They sell for a 140 bucks -- real of people scalp but yeah I am sure they put -- day you can -- into the -- rates -- but -- Massachusetts Connecticut -- and 200 dollar bottle of beer right Keller. What the column that 52%. Tiger medium is it's sort of ruby Hamburg -- colonial may be overly hand you know it and you don't need to -- six pack. I take a -- if you get a drink a six pack. You know called the mortician current path and I suppose that they can get you before regular -- I'd like director."
" over there if I could I have a plan for the night. If anybody out there has -- questions and we always listen we -- house and we always -- to him and -- nobody -- we talk about sports the same time -- sports -- on you like to score -- look at the nineteen -- Giants in the fourth quarter but if you have a question about -- sports that you just call us and we -- we will answer your questions we actually have at least from the -- perspective some experts on hand to answer your questions for -- And and Adam Walsh thank you this is your peers is that now this. Well when you got a sort of weird entries you got a -- you've got some great -- we we'd okay we get a taste test session and it was unbelievable that with -- quality we were getting. But you must also had some guys who think that -- this is really good and it just wasn't done I had like wouldn't it."
" Be great to put chili Peppers in beer at a game. So we do get some of those we things of people like that to me in -- and claim -- call you red -- answers yes. Him beer yet no crabs think Erica Pratt -- that it's just weird man you cute may have some but that was going to fly. Yeah you get some strains that -- on someone to taste that. One time a couple of years ago and bottles of race and nobody would tasted. Finger. It look at things look like. Longer ago or so I got nominated to be you know what's it like the warm in the tequila bottle type of thing it was a -- president you know it was bad it was a victory or four inches it looked like somebody in anger year. You know George -- funny he says. He goes like Boston dirt -- it was funny he says you'll to a drive through window of you'd do you expect -- He just people on our road upset that the so regrettable Wendy's Chilean had a finger and he says it's at less than a dollar what you expect to begin their lobster and if I happen. But accurate a bear that's turned out to be a slice of course. Okay if somebody took a huge weight -- and put this slice in it. And since the B Davis. There were some that weren't quite -- Adams -- yeah."
" And Adam where you from a from Selma near Salem guy yeah. And so you've obviously been you were you were before and still are a Samuel Adams fan Dario scored. And have you had you had the experience in home boring prior to this contest. And brewing for about six months before -- for -- and for the confidence now was that to save money you're young kids so obviously that's where you'd -- photograph to hall just save ourselves some money that I actually don't think -- money to do it out but -- has to do you know -- good here and a and a and and your friends beat -- it did before you submitted this two Samuel Adams. Big promotional contest here and look for the the best homer what did you what did you dude did you have your friends all gather around and."
" they have a lot more friends when you when -- helmet even make him beer and tell us things that sample at the."
" Say there were that way too for your Jimmy come from a brewing family so you probably for him probably oh -- lots Britain's. -- and then -- are heroes for. Dad was a group mister mister Powe has been annoyed and any mean mean week that -- Now. It got to be ready for pre school before -- your first Beers right at least -- do the alphabet you know before you get that first that first -- So it in the summertime and I've never heard of seeing you know you commercials are tremendous on TV earlier and -- Duke a lot of people walking up Q on the streets in various places of senior your TV he had to go. You you're the guy every once in while I tell him to get a team they can avoid and but there are really really well done ads and they they also illustrate to the I think -- you know with the people who worked for the company off feel very proud of about what's the product you put up that's a key thing to have because when you've got. Everybody in the same page feeling the same way about what to do -- You know not like somebody punch -- clock over there. I mean this is the year yeah if you can't have only homers us and says that word better than you have a -- is the only president says that -- into. There are people as world who have crummy job like that you and I are not among the true that's true and it's because you know EI see the as they say okay we got. It's summertime sees you talk about the season analogy. Of of the debris that you do. And you know my wife Joyce talks about him summer and we ought to eat that's the first he does arguments you bring -- well I think I did you have. But what are what are some of the other seasons in what's up calming do you have things of surprises."
" Morris I don't actually because in and this is New England we have seasons he we have this rhythm to a lives that the season's brightness and -- summer's starting to wind down. Nice to get a little cooler. It's time for October fest. You know summers. Was great rolls right into it but it's starting to be September. Of people -- school. You know leaves are turning colors. And you need a little mall -- little bigger beer so we roll in with Sam Adams October that's who were kicking off next week."
" And that's tried and true success every single -- because of I know because I go to the event and at that I think I ago I remember going. It's it's held right downtown here on at the at the cast castle yeah yep and it's a huge you know that thing about it it's remarkable and different is that when you have. Beer at another event and as in a football gamer baseball gamer. -- It's centers around the activity you're going their for an appearance that is can be sidebar story or an addendum to which -- trying to accomplish. We talk about the the October fest this -- in -- is is it was called the me and we call -- over that ago that it drink if there. People go for that one reason and that's because it's big goal to drink beer if they happen haven't brought her sausage -- the that's the sidebar story as is. A lot of these socializing."
" It's all centered around the beer it's a -- thing. Yeah and now in America -- we we lost that would be years centric city it. Me being here. Social. Of our life as part German culture you'd be part of American culture we want to bring back. -- year as. Something that is part of socialize. -- That. Drinking mindlessly. Your drinking or relief full flavored enjoyable Beers to ease sip you savor. And happen now teaches you warmer."
" And tires and Adams and there. Through -- waiting you know like about them. He's he's uncomplicated. It's via family beer and ethnic uncomplicated man that's good as a way to end I think yeah. What bothers him like -- I'm going to get analysis James. You know what I'm about others in -- over there -- what else there and I mean how hard is -- got. Great beer three for life and that's him there -- obligated by every objective I'd."
" The first things are -- up its lease and I'm gonna I'm going to invent something if you will -- Well first got him in mind I mean what did you have an idea or he's just and it broke things in the pot test things how to deal with that scientific or not."
" And there are some signs are definitely. But before you know I was entering contests nothing and kind of like. What beer I would want to enjoy it pet's name and limit their Beers -- and I PA and you know. -- One of those men now what did you have to do first what was the mean was he when you're setting up yours your scenario that your return home this afternoon -- him. What do you have to do yet to buy big fat certainly don't have China picked exists yet to go hop punting. There's stores -- in order online but. But he'll -- as a big pot boil everything and and then -- collapse cardboard -- joke and then but it airlock on them that's performance on the school as a unit of what just one big jug yet. Okay okay anyone Christina and I think that helped 45 haven't and I had to throw that in there. The so and what about the financial outlay a year because this is going to be something I think -- people's interest will be -- When they hear about the success you've had and how much fun it is on the French again. What what kind of money yet to throw up their road to start this state to make your first bet your first and a usually do about five downs for bats and they can run anywhere from thirty bucks. You know you can do really high alcohol and beer for. Like eighty dollars some dollars okay. And it can be fairly cheap and obviously think we do math how many Beers you get out of five gallons to him if he has thrown fifty -- okay and -- but the tasty process now it's like well -- and a pinch of salt or."
" Maybe he'll get out of being nervous about a foot in unless of course radicalism and opening."
" What's that at the testing process until he said. What this is what I want glad Brutus the -- before he had that the couple you know change a few things are accurate it is an equipment and haven't had -- my god what's wrong. Yeah right now -- and a bottle and that is why change now. I'm -- everything is right. Jim has he special classes -- look at these classes these are really really perfect Odom -- army. -- tell us -- these are scientific -- glasses so that it does exactly Raptors posted two in that class and the and you wouldn't -- really green line. On what I didn't know that connection glass right now and I feel I field classy now that he's."
" Organized anymore pizza left open at the so now what is the breed the prizes for you -- you get to get to -- everybody in the world you made the Spirit here where it's being served big venue."
" School yeah so that actually got four tickets for the past him for the first precision that's -- Jerome. My family went down and on a whole -- of my friends family and then we went through a three or four kegs of it --"
" Pretty good good time and how many did you do it is that Jim Thome you have to pretty Jews. Wedeman now because you -- the whole football season and his -- and served their whole season yep. So what did you have to come up with for how many mean kind of advance -- that's crazy. Yeah will do of Peru every week -- as it is. And the first pre season game I walked around the stadium. And the longest line was that the sandman -- house. Longer -- earlier I -- Again that's the used beer and I think we had a friend Andrea. Ugly of abuse via. The only bad thing about being brewers no matter how good you make the beard. It all ends up -- it ahead of -- but you know what it's all about how long you hold onto it -- is that is not right watered down stub their you -- him and a Geneva want to let -- leave your body and I didn't quite take in the game right. I tell you have to go to the bathroom but it's all about the journey is that not. It's all about yes it's. -- thirty. Policy you know that the Bears on -- journey to right over the course of the lips. On the -- and you."
" We made you don't have to go any further because we don't know what happens throughout eventually. Announced Sam Adams of course I mean I I I just got back from went to wrote treatments on -- Chicago went to Milwaukee. And -- you know of him there. That's what. Yes there is civilization has there -- even in the central time zone -- in this pub in Milwaukee. On that again nineteen different kinds of you know the year ago when they get the bibles all lined up. And I'm here in this group behind me ask resentment and maybe -- from Boston up from Boston's. You locals. It's just an unbelievable spread of this this the word -- him as a course part of it is that it. The product part of it's the advertising but -- part of it is the world renowned. You know Award winners."
" to me it's amazing -- 24 years ago I was making Sam Adams and Mike kitchen. I had no idea when I started. That Sam Adams would start this revolution. In quality beer in the United States and began. To change the way Americans. Think about good -- of that today you can go to Milwaukee. And and have Sam Adams the beard that made Milwaukee jealous."
" If I -- it ethic -- and that he."
" You know -- I was looking around Milwaukee and they always on its gotta be something else going on here but besides the pubs and bars. I was look at for Laverne and Shirley and I was out there couldn't find anybody that's great you know I it -- you stop by as the elbow. But it is is not -- a big big city but it's really relieved. Rooted in this tradition of of beer drinking you know I can think of was how. How great it is to be able to kind of almost scoffed at all that they do out there. It away with a little bit of you know my nose in the Arum from Boston we know we know what good -- a lot better than you folks to don't despite your reputation."
" More than that. Unit to gain in this is to me very bizarre. But the big America robberies and now owned by foreign companies. You know eight Budweiser just -- by. But his company Belgian run by Brazilians. And cooers. Merge with Miller. And their own the by south Africans in London with -- the biggest donors in Columbia. Sam Adams is now. Under 1%. Market share is less than 1%. And we're the largest American robbery. Wa I was until literally -- team winning the World Series is nobody showed. But match and it just happened to a couple of months ago and bounced right over yeah."
" While -- can answer my question I think you'd tell me I was going to ask you if there's a fraternity. The masters I mean I was I know -- great company FO IBM -- as the coolest people did you ever meet them. Okay in name and Anheuser-Busch people. And Hewitt for the new kid on the block so they gotta keep an -- and you right now you know those guys. Particularly in the hands of which people they never really happening now Pete Coors nice guy really just you know against the -- That's who use and really genuine. Guy as opposed to paying a huge I mean -- was how was. However. I was just -- to --"
" Our neighborhood -- slots you'll wear leg at net though fought. Then bad. But I'm still here still are they're looking for a job Jim Carter prohibitive Europe's have Adams Adam Walsh -- series sailor recruit -- winning beer. In the go home group contest and his -- can be certain Patriots games about the course this season that's in front of mystical problem while we got more -- questions for. And also. -- I would say also publicly. That congratulations are in order for Michelle Sullivan's certain shows. There time ago yeah element -- was -- last. Season's nicely nicely could be -- you for a long time she really knows what -- Stewart -- great girl yet and she's a mom now. You have great Milan good for her working -- arranged is that realistic that I would take a break and never come back with Jim Carter. Adam Larry bags in Krstic still -- is still hanging around because you still beer beer -- your best."
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