WEEI>On Demand>>Sam Kennedy, Red Sox COO, Joins Mustard and Johnson - "I better not call him 'Francona' or he might get upset..."

Sam Kennedy, Red Sox COO, Joins Mustard and Johnson - "I better not call him 'Francona' or he might get upset..."

Jan 26, 2013|

Sam Kennedy, Red Sox COO, calls in to Mustard and Johnson to inform everyone about the event going on at Fenway today - "Red Sox Kid Nation Winterfest". The guys also get his take on Francona's new book and the Red Sox ownership and organizational opinion on what was written, especially some of the more critical parts. Sam doesn't back away and gets into it with the guys. They talk about the future of the team, John Henry's role with the team, the challenges that go into marketing the Sox and more.

Transcript - will not be 100% accurate

It is mustard in Johnson on this fine Saturday morning. Cold and chilly January 8 days away from the Super Bowl less than a month from spring training down there in Fort Myers. Florida Red Sox already. Preparing for what has to be a better 2013. Season and their three year previous year. It is Red Sox kid nation winter -- here to tells more about that in. All things Boston Red Sox is the C all all of the organization Sam Kennedy good morning Sam. The morning guys can do it -- yeah let's go over there tells more. Only in Boston because we have hundreds of kids running around Fenway Park on day on Saturday in January. At least get a little books and -- nobody cares you know we sort of a little fun and and opened the ballpark for a every event for kids to come down and take some tax in the batting cage -- -- Go go on the European microphone we got some folks trying now we've got some kids playing video games against -- -- deal and will Roland. Just kind of kick off the baseball season as we get ready as you stated have a much better 2000 insert he'd we're all ready to turn the page. Nine dollars us a free event -- If it is yet the free event up primarily for kids but. -- a dead are are of course welcome to come on down into. And many of them are trying their hand at PF PA opportunity it's actually kind of funny but there yet free event open up. Anyone know who wants command out of the ballpark go up until 4 o'clock today and we got that. Trophies you get down to check out the club thousand just kind of an open house atmosphere and does it tonight that. I'm thirty specifications. Any requirements. Or some sort of our -- -- -- you need to be the public address announcer -- all ages. All all everybody welcomed -- All color it's open to award at all and you know what we have a really hard time replacing that great pick Kolby and we all -- -- -- but. We we do need to have -- -- ready to go for the day so Charles Steinberg the maestro has his work cut out formed to find the appropriate person. Now is there any truth to the -- that -- yet man he's going to be in charity music. Might be good -- -- and you'll see you -- -- for a war. OK that -- -- some consideration got. Actually you have one of our callers. They are today auditioning for for the PA -- from Framingham. Now she's my -- on hockey team lost the premium flyers the other day I was pretty much like sorry Andy at Sam did you read the book yet I know he's there -- white book that. -- fifth game kind of got out of Francona brought. It is the it is -- book I don't own time colony might get upset with me the members of your organizations to refer to mobile -- last name only apparently that rank it have been in a few other things yeah. -- that later unfortunately for seventeen years he he's called me and -- -- Kennedy's call the all sorts of things but I've never been offended I don't know -- but anyway now I have not read the -- get I don't I don't have a copy of that I thought. You're -- my hand it to -- at the baseball writers' dinner like I think it's like fourteenth fifteenth on my to read list and although it's probably -- I should read it -- you. Can you can you do us a favorite heard a lot about it I'm sorry can you do us a favor so of them of follow up question what will have some sent Stewart. What is your job description overtime -- Sure it's done -- primarily as chief operating officer to run the business side of media organization. And I've worked in baseball about it. Seventeen or eighteen years been a part of San Diego Padres organization and now the Red Sox here -- -- here for the last eleven. Years eleven seasons this will be my twelfth two years so. It's been running a business I would that be -- the all the ticketing and sponsorship and broadcasting. And all of the kind of non glamorous behind the scenes stuff. And create. The revenue streams for our baseball operation Q reinvestment. Back in the player payroll so. I worked directly for Larry. As does bench Harrington. And others and it's. And you know from -- Boston's two to be in this role of Avaya a dream come true and duck -- at a special time in Red Sox history. Let me ask you this and obviously the book does not necessarily. Emphasize all the special time is 2002007. I intimidated yeah. Do is sensitive to what we've achieved over the last write it and if I. You know as English teacher I always ask my students to come up we have an argument -- basis to guide to rest in the paper and apparently from what we've been able to going Unita rebel -- the excerpt. In last week's Sports Illustrated. That Dan and Tito's thesis statement is. That there was too much emphasis. During these quote special times he just alluded to on your side of the operation. And not enough emphasis on the baseball side how do you respond to that argue. Sure I yeah I certainly. Respects. Their opinion but I couldn't disagree more with that -- Assessment or opinion. I I think the reason. -- Larry Lucchino will ultimately end up in the baseball hall of famous because. He's created organizations. That don't put more weight on sort of the baseball operation. Work the business operations. Now the word be -- community outreach. Operation north of the foundation as we call it near the Red Sox foundation great sports organizations and -- and talked to the -- and we about this you can talk to the folks who don't Celtics and the guys that could own and operate the Bruins. Great organizations. Need all parts of the operation will not clicking on all cylinders need higher RPM level. And everyone needs to carry their own weight but you can't have. More of an emphasis on baseball or more emphasis on business or more of an emphasis on community outreach you need to do all three of those things into all three of them while. And iron the -- this whole thing -- meet. Is that. We have had an incredible. Track record of success John Henry and Tom Werner and Larry Lucchino came together in 2001. And have achieved levels of success that those of us. -- from Boston who grew up here have never seen before we've and in the postseason I think six times in our time here we've won two World Series championships where. The only team at all Major League Baseball during that period -- win 2000 games other than the New York Yankees. -- -- I don't disagree with that and we all understand that and this organization -- organization has been raised as a -- typically. Great baseball franchise along with some of those other local franchises that you just -- This book seems to be a testament and a reflection. Of the public sentiment right now let's face it -- has gotten a lot of kudos not just from the critics. And from people -- business but the fans tend to agree with every at least the parts that have been discussed and emphasized. They're not a lot of people disagreeing. With the of those parts of the book that obviously you guys aren't so throw away. Yet -- and I think you know that largely is because we are down right now you know we had -- Incredibly. Painful -- She's been incredibly people 2011. -- month of September. In which we had an epic historic collapse. And we had a disastrous. 2012. Season. And we're are all extremely disappointed and frustrated by that. And when you lose. You need to be able to take shots and we are taking shots right now I think we will be judged by -- how we respond to those shots and I can understand that there's your patient and frustration. But the focus. Of the Boston Red Sox is winning baseball games. That's the irony that would try -- the business side. -- -- is economy and like the idea that you must start to people of the Celtics on the patriots and the like in this success. To all of these teams do marketing surveys like epiphany in the final what they like him but they don't like. -- who yes and in fact this marketing survey that was that was referenced. What conducted by -- certain. Ironically and I think that and parts that were pulled from that. Where were you purchased a small portion of the survey -- the survey asked about the on air talent and the -- -- -- produce than than the player part was one small part of it no absolutely all broadcast outlets and every professional sports team and I know. Conduct -- you wanna be in touch with your hand you want to understand they're saying. Of course those of us were -- we know what what our fans want and we want. Players to play really hard and we want teams that win baseball games and play. Deep into October each and every year that's that's the most important thing and that's what fans want and that's the obligation that we have. The fascinating part that I find and I wish you you're over here sometimes and you know what better 'cause we go to Christmas at Fenway every year and I wipes the the other lightness and have their -- -- town hall on. In time -- theory that theorists such a division between. You know Red Sox fans they just love the team and we will have you of ghetto Farrow and it. Then and nobody can do anything wrong impact like when you're in here. It and I know Larry it's up they probably think we're trying to stir the pot you really don't eat. You can't survive doing that you use state topics and let people quarrel with their own opinions but. They're just people out here who just feels so different and I'm wondering when you get this targeting market group together. How do you even -- yet to determine who's gonna help you. You know with your process of direction. The finish just one small part of the overall. Approached the marketing that he did and making sure that we're doing everything the right way. You know I think that's what makes the Red Sox. -- special and so important. Is that people -- fourteen people that live. In New England live and die with this team and we recognized that look out for the Yankees network and seeing the Padres. And now on the with a Red Sox a long time -- -- this job -- -- that this is the epicenter of baseball baseball here's personal baseball matters. And our fans. Care more about this team in in some cases than anything in their lives. -- -- -- black that we work in -- market where people people cared this much and we understand that when things are going really really well. There's nowhere better in baseball boss. But let me let me ask you this last point. The -- his best friend again this is Sam Kennedy are offered summary park and you can bring the kids down there and have access to the entire ballpark and and it's a great time. Larry prides himself and I know he loves to do this and he says you guys have a lot of think tank meetings and won a to a head over John Henry's. But yet like I would think that one of the priorities to meet would be it's for everybody to read the -- and then get together. In dissect -- and talk about it and talk about which -- were true which prods to we take you know responsibility for open it's almost like nobody over the wants to read it. Well -- let me let me address that can be and is there are just one -- the -- -- -- from -- war what what you. You heard me. Eat eat eat you have to know. That John Henry and Tom Warner are passionate about baseball. People they've been in the game all the large portion of their lives. John -- committed. Incredible. Amounts of money. -- this team they have not taken one dollar not one dollar. -- -- -- Sam that that Pat's fine I am asking for me I agree with you when you have one of the hottest jobs in show business by the way but. If you're trying to you know again you -- a winning product and then you can go out and sell tickets and get people comment. But isn't it also important from a public perception like what people think. In of this -- is saying some of the things that is saying I believe -- to reach or wherever cram months thing is gonna lie about it. Don't you have to at some point sit down and analyze it and say okay which part of this -- we take responsibility for a but it nobody's gonna read the park. Then that just like almost like ignoring it. Yeah I I think you do need to read the book we all do need to read the book can what we have time -- and -- you know -- are not perfect we we need to learn from from our mistakes but. I think there are. I can party of hell there's a lot of inaccuracies in the book really interest in the -- and -- To say that that Time Warner. It does not have an active role with the Red Sox I mean that's. That's ludicrous that this guy who put the ownership group together back in 2000 what is the driving force behind -- Fenway Park. He created a wildcard with commissioner Selig which is. That the reason why the Red Sox went to the World Series at 2004. He created. Our run the whole based program which treats wounded soldiers coming back from Iraq and Afghanistan and he is John RX. Should really -- Active. -- it you know listening they were brilliant they put Larry in charge back in 2001 to sort of won the whole team. Because they're not baseball CEO's they're baseball owners. But Paul Warner is it has been a successful baseball executive in baseball -- Back -- the public back in 1990 he was the guy and it's sort of led the charge of this book could say that. You know -- and they like baseball little love baseball I think Steve -- actually wrote a column about that that's that's just. It's ludicrous. OK but -- my my my last question to -- then you got that you got to fort raced down there were David Ortiz and some nine year old about about our property I guess they have obviously I'm all right Sam but. If from a is it Bennett should just ignore it and say I it'll go away or should you guys we make in the circuit should you be coming on you know the shoals. And and frighten people -- stuff so you can. Thank -- to -- -- a fight over it is is important as much as learning from it and saying. Now this is -- trying to do we unloaded some major big names that it cannot I'll agree I went along to -- that aren't doing hand stands over the yet. When you sign down some of the bigger and well -- -- Gonzales. And your image guided driving and we didn't want. Now I I profit are restoring and stands over that we are -- that. This is a tough year for you because you've got you don't have the same sizzle that you had before but don't you think it's important if you hear from some you guys -- Make the circuit in at least let people know how you not so much. Debating the pork and at least representing what you guys. Yeah absolutely. Absolutely I think it's important but I think I would put John common Larry in and bed and John and myself and others. Have a larger responsibility. For is making sure that we get the baseball operation back contract. And make sure that we're focused on 2013 I think it's a fool's errand I'm sort of spent a lot of time my uncle combing through you know 400 page book in disputing that the public can -- Elected John time and Larry. Despite what people. Made anchor here Reid they've taken the high road on this they're not gonna come out and address that I think they're gonna just let it -- and and I understand that does things did not sit well with Tito. Unfortunately for for everybody in and maybe we mishandled it and certain ways maybe he mishandled -- certain ways that's. We know what we need to do we we want World Series championships we've been active in the community. Now we've done wonderful things system webpart we need to keep doing the right things and to get back on track. The winning baseball games if we do that I think the rest will take care of itself -- That's really what we sort of feel our obligations. Is it -- points. And to continue to give fans what they deserve and that's that's what we're focused on. All right so a lot today Red Sox kid nation -- best to what 4 o'clock this afternoon. Yep port clocked right 8221 down at Fenway indicted Syria it's just -- -- for the kids the period between -- hockey games or run -- -- just just pop but now to the ballpark compare. It's a a good experience a group this is a test we'll see if it can't play didn't they gamble it is they do do it again next year if not wolf we'll try something else. Sam I will give you one idea pass on to Tom Warner that I think would be a terrific N -- when you have rain delays and alike. If you had one of the Europe. -- and people who -- car around and make -- films segments. Using different -- SARS players like Pretoria go to each position and take a segment. And really talk about what it entails to play the position. What what little things going on that may be fans might not know about the communication between a position player in the catcher in the pitcher in signals on all of these things. I think. People assume it to claim baseball people assume everybody know -- all of these things there's so many interesting nuances to the game. And I remember one time when our two in the big show and we had a at a shortstop on. And I asked them a question about playing a position in his eyes light up Karl May and we actually are talking baseball. If he talked about his communication with Pedro and -- Pedro would tell him. We had the pitch was gonna be located so he would know how to position all leaned too I just think there's so many little nuances to the game. That could be really really interest thing. Greeted you terrorist and they are -- -- got a lot of people were -- every ten minutes off the more costs we. Check -- what's going on over this -- Bit it's a great idea -- we appreciated -- appreciate your -- important and they get let me just reiterate that we're in late January here and the Red Sox are our top of mind and we are grateful for that we never ever. Take that for granted for one minute because we know how special. The Red Sox are and how special Fenway Park is so many people so we we feel fortunate and we really are excited. To what to get going here there's the -- palpable energy around John -- in this roster of the other big eater and I -- Knew about projected guys 125 man roster so should be very uninteresting as we get industry training over the next couple weeks. -- -- it -- Sam don't forget the Carl's back after read the part her her right take it easy its CE see all Ottawa. He was really my -- and mark has enough -- but he is one of the most balanced. Of anybody that you've ever talked to over there he's genuine mine he tries to reason different opposition and again he's marketing team in business and in -- light. -- he's got a difficult job over there and -- guy go and to step there and was able man has some of the questions about our current.

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