WEEI>On Demand>>Sam Kennedy, Red Sox Executive Vice President, on the sellout streak

Sam Kennedy, Red Sox Executive Vice President, on the sellout streak

May 4, 2012|

Sam Kennedy joins Kirk Minihane and Mut to discuss the Boston Globe's article about the Red Sox current sellout streak. Kennedy talks about how the team handles selling tickets day of game and explains why it can be considered a sellout when some seats in the park may be empty.

Transcript - will not be 100% accurate

Butler not a 37 WEE I would catch up until 2 o'clock in the big show Kevin Millar will join as it did talk to Kevin he joins us every Friday but. With the freaky injury area Mariano Rivera to that so we gotta talk about always meant to baseball and obviously -- -- apple -- out against him. -- today Brent Barry we'll talk to 1 o'clock let him argue. I sort of rate these players today's piercing -- five Celtic. I that's part of the conversation here this hour talks in baseball the Bob -- story today in a Boston Globe. About the Red Sox a sellout streak in joining us on the ATP hotline as executive vice president the Boston Red Sox Sam Kennedy nice enough that. Help us out a little bit case and it's like and Kirk are you. Mikey Kirk -- grabbed me I must be yes or reduced their stamp Kennedy's on the radio. Sam and Sam on the ticket summit gates of tickets tonight of the tickets available for tonight's. There there -- -- screamed -- from the mountaintop for the last seven very years that we have tickets herself our for forever yen at Fenway N and they are available on a page he purchase Katie. And kind of ironic just destroy this morning sort of as predictable as political degree weather in Boston and when he's not playing so well I understand that in a -- won't come under. Come under attack and and so happy to answer any questions. If there's about this and there's no attack I just have questions coming out of -- -- and Kirk an -- talk -- for the show just wants declare vacation because when you read the story. And eat you get into the apart sister aware that the article talks about the giving away tickets to charity. And how those tickets really aren't sold they are they're given away and that would help those giveaways to charities there really wouldn't be. Eight overcapacity number sort of -- that would mean. The games are sold out and a sellout streak has not been intact here for awhile explain how that works to a -- understand. The tour and and I and I couldn't understand why they're there would be some some confusion and why would be some clarification that. The simplest explanation. Burger for the sellout definition of the sellout streak. Is -- in its most simple basic form. That the concept is that more fans had tickets for the game and there are seat and the ball park. It is it's always been paid and seating capacity. And -- -- of course are seeing capacity changed over the years with the improvements at Fenway. But this year that number for Korea for making him sturdy 7490. Five. And per day it's 37067. This is a decades old. Standard it goes back to the early 1990s and and maybe even before that certainly long before we were here it's. A common. Standard. That and other Major League Baseball team used and other. Sports teams in the Boston market the Celtics and the Bruins for example used. And it's just it's his appointment has been in common practice. And one that term has worked for for -- -- And I think the confusion. Lies in the fact that -- that there are tickets available on the they've gained -- first first sale. But any time -- and unsold tickets during the streak. The number of standing room tickets have been sold only succeeds. That number of seats that are still available. So it's it is a bit confusing because they don't just pick -- -- number you know we don't say well it's 37000. -- above that sellout. It's a very meticulous and ironically precise measurement that that the Red Sox organization has used for decades. And and it's and I understand when there are and compete and when it's cold and 46 degrees people so elated that there's some empty seats there. I don't I don't quite get it but that's the that's the standard in the measure which the club is used for many years and it's commonplace. Throughout throughout sports. But the relation but based ticket -- -- how many tickets you sell them for instance we. So we we don't -- the team doesn't sell tickets and these tickets are season ticket holders are allowed to resell and I suppose an individual game buyers could sell. I think it's an aid and other licensed resellers. Eight advertises as you know -- which medicine with WEEI. With the Red Sox they advertise their service there licensed for the ticket reseller in the markets. Who do we do accept advertising dollars from them. But we cannot sell tickets to directly to them for resale. Again it's our season ticket holders and other purchasers that the two. Sell tickets and get involved in the secondary markets on our concern is obviously the primary market for -- week. We make no bones about the fact that we wanna try and sell as many tickets as humanly possible for every game because it it gives us. A great revenue base to work from -- insist. A competitive advantage for the players to play in front of a packed house night in night out. He could see I guess in the right you're looking at it sort of not. Would -- not a dog in the fight. It's -- and seem slightly disingenuous in effect you're not really selling out against it really is almost declined to write that definition what is is it's what do definition with a salad is I think. That's rickets cloudy frosty by -- for me it does. And yet I I can understand because of -- sort of business that its technical definition TV Houston and that we accused. But the but again when you when you boil it down. To have 37 at 38000. -- the old. Made in and night out year after year it's it's remarkable. I think it's a it's a great accomplishments and I think the question. Accomplishment by the hand so to be clear I mean I think there's that. You know this is the record that that is the Red Sox can credit -- for setting a record people talk about the Red Sox sellout streak. This is boot an accomplishment by the fans they're the ones who buy the tickets they're the ones that packed house tonight in a night out that by that. Does does this standing room tickets -- by the expensive seats the lesser extent the seat. That the fever for baseball. In this market and you know I can -- -- Mumbai I grew up mile down the street. This is the best baseball market in the country bar -- I go to Major League Baseball meetings I talked to my colleagues around ultimately. This is it the most passionate. Baseball market in the country. And and it's been an amazing. And years just ownership stewardship of the team. And it's it's it's accountable for the front office. But that's kind of I think if you say 38 to 37000 to 30000 that's those are different numbers so I look at that just -- numbers I say what wants a sellout and one isn't so my point is. If it's it's okay if you guys just say you don't wouldn't solve this game. Yet you know world I think here you can't you're focused on on the word so I understand that. Because if you you're saying. Earlier advertising has a sellout streak right widget each game is that what you see up on on the on the on the video. You -- we do we we have a definition. That is -- -- to this metric which the team has used for a long long time and then again it's based upon seating capacity the seating capacity. At Fenway and and that goes back if there are more a standing room tickets sold then that they can exceed that seating capacity. And again that's not a definition. Or metric that we -- point is that a metric gonna definition that have been used here for decades. And used to. That -- other professional sports teams in town. And and with other Major League Baseball teams. And because there's a different number I didn't I -- it it it can be confusing I do understand that. And I can't -- that in the article that that I can understand to be a lot simpler. If the world less precise measurement that you just said. You know 37000. Need -- sellout. But the truth is because of the fact that were required to hold tickets. Made him a night out for visiting -- for home he umpires. Person customer service issues that we have. It is it is a little bit confusing and we also hold back tickets permanently. So people can sort of spontaneity. You know and asked if respond Haiti bug strikes I'm gonna wanna walk down at Fenway. We hold back several hundred tickets and sell on the -- -- that's something that we don't -- time because one of our biggest business challenges here. Is definitely not be accessible because of of of the demand for tickets. So I understand it and you know appreciate the opportunity to -- declare. Yet and -- other question would be you know I find out I had no idea that dead I guess the streak in pro sports is -- fourteen held by the trailblazers. It seems like that the Boston Red Sox as the organization. Our try to get to that number is that is that fair -- It isn't that is definitely. I think that you know we have an obligation. Or responsibility. To our ownership group and to our players. And understand and make as many tickets available. As possible get as many people inside the ball park night and night out. -- -- that incredible environment that we that we have a -- -- way. But as we've said before you know -- can install a recount that allow threshold. Until the day of the game. Number one so there are tickets available. Leading up at the game. And it's helping that you know we we recognize this fragile and not -- in baseball. Prolonged time by dating back to the early 1990s. Seen environments where teams have had incredible fan interest and then. It's it's dictated that we recognize its fragile. -- at the end of the day it calmed down and winning baseball on quitting baseball game. And. You know we've ever gotten off to a slow start and I hope people all hang it whether he and keep the faith. We we've got a lot of baseball left to play. And I and I can tell you about coming to Fenway Park. And I did a night out they have for eleven years. This is the environment. You wanna play in this is the environment you wanna go to keep them. I'm biased of course puts -- we we've been very very fortunate and and and the beneficiary of incredible fan support and media support for that matter no no other baseball team gets covered doing the Red Sox do and we're grateful for that as well. -- order for the time hearsay and help us clarify you know that the term sellout going forward and appreciate your time and likes games this weekend against Baltimore he hoped that up plenty of fans make their way to the ballpark is the Orioles the red hot Orioles -- -- they I tell you what Dan Duquette coming back to talent we got -- particularly I'd like -- take three -- -- three Darby happy at this point with two out of three what do you think. Well wells are Woolsey we dander -- going to be on the station later at a big show make journalists in around 315 -- It I would tell him that this trinity guys that day and our guys are over raises. Sam thank you so what we'll talk to you soon I thought that it's -- Sam Kennedy executive VP of the Boston Red Sox joining us. On the AT&T outline in -- -- in here is what was written today that. -- -- Sellout to what you and I think sellout is in the dictionary.com. Semantics argument is all the addition of sellout that -- -- we don't think it's sellout I don't know if he thinks it's open he's telling you what they define itself as -- you know. Because of a video board each of those games from now on. -- -- -- have an asterisk in the tape that he's talking just explain what the definition of the so it's just a word when I got a dollar cup sellout dictionary.com. You know all seats are sold well technically that's not the case so is -- Less of a sellout in this case Joseph is -- Natick he's a season ticket -- joins us here on 937 WE yeah what's up joke. I guys I just wanted to let you know I I wish -- -- I'm or. The previous. Threatened by a much of a season ticket holder and at some games I can't make it it's difficult medical all the game that. I'm told that all my tickets to war. Based -- shall I do get like column I would say the majority of time. I'm not interested and or if there interest in him at a reduced rate my ticket. They not at all. A lot of times a lot 67 here also. I just wanted to sort at all. Yeah I if you pay attention -- that it it -- things I take from this okay one sellouts not a sellout technically two. The man is not there like he used to be and maybe maybe it was going to get this point anyway -- maybe to eleven and thirteen start. And the way people feel what team has nothing to do with the there was going to be a saturation point about how much the man was going to be at that ballpark but. The demand is not there if you do your work can you do your homework a look at it. It's a great product of ten -- a great place to go people are watching listening going but it's not a peek -- what's following. How well I forget and it might take in the abuse at Sam's a very nice guy he's trying tells of the Red Sox trying to break a record of sellout streak of what they defied silently so that is that is that -- is that fair to say that. Numbers important it's an absolute Estonian you know in the evidently they care of those people in that room I understand what that's part of their job trying to sell tickets. -- they don't understand is that nobody outside that caters not at all. 6177790850. Stole 38885250850. Camelot will join us top the hour noon right here would not look.

Audio On Demand

It Is What It Is Cast: Bi…

It Is What It Is Cast: Bill Barcells and Patriots Hall of Fame

WEEI.com's Mike Petraglia and Chris Price discuss Bill Parcells' Patriots Hall of Fame candidacy.

It Is What It Is Cast: Logan Mankins, the offensive line, and Brandon Spikes' guarantee

WEEI.com's Mike Petraglia and Christopher Price discuss Logan Mankins' breakdown of the offensive line and how it will look without Dante Scarnecchia. They also discussed Mankins' rebuttal to Brandon Spikes.

CSNNE's Tom E. Curran Reports From NFL Owners Meetings

Tom Curran calls the show to discuss the Vince Wilfork contract situation. After texting with Vince this morning, Curran says that Vince's camp is possibly trying to put the "genie back in the lamp" and that the possibility of the Pro Bowl DT returning to the team has improved.

Celtics President Danny A…

Celtics President Danny Ainge with Dale and Holley 4-17-14

We wrap up the Celtics season by speaking with Celtics president Danny Ainge about this past season and the team's future.

Wyc Grousbeck, Celtics Owner: Reflects on the Boston Marathon tragedy 4-15-4

Celtics owner Wyc Grousbeck joins Mut and Merloni to discuss and reflect on the Boston Marathon Bombings a year later.

Jackie MacMullan, ESPN Boston, on the Celtics, 4-10-14

Jackie MacMullan talks some Celtics with Mut and Merloni as the season is winding down and the team is positioned to have a high draft pick.

Joe and Dave postgame wit…

Joe and Dave postgame with David Ross 04-17-14

Dave O'Brien and Joe Castiglione talk with Red Sox catcher, David Ross, who had the go-ahead RBI tonight as the Red Sox beat the White Sox behind a brilliant pitching performance from Jon Lester.

Dave O'Brien with Dale and Holley - 4-17-14

Sox broadcaster Dave O'Brien checks in live from Chicago for our weekly chat about the state of the Sox.

Red Sox Manager John Farrell with Dale and Holley

We discuss the Red Sox early season woes with manager John Farrell, as well as his views and faith in MLB's new instant replay system, and the continuity in the Sox outfield.

Pierre McGuire, NBC Sport…

Pierre McGuire, NBC Sports, Previews Bruins-Red Wings 4-18-14

Pierre McGuire of NBC Sports joins the program to talk about the creativity of Red Wings coach Mike Babcock as well as the potential for physical play in the series.

Shawn Thornton calls in on gameday 4-18-14

Shawn Thornton discussed how he prepares on gameday in the postseason.

Jack Edwards with Dale and Holley 4-17-14

We preview Red Wings-Bruins with the great Jack Edwards of NESN.

Scott Stella on his buddy…

Scott Stella on his buddy Mark Fucarile 4-18-14

Scott talked about the fantastic E 60 documentary Dream On and how his friend is doing.

Headlines, Headlines, Headlines: Chelsea is pregnant 4-18-14

The top of the day as recounted by Kirk Minihane. Today the guys discussed Chelsea Clinton's pregnancy.

Shawn Thornton calls in on gameday 4-18-14

Shawn Thornton discussed how he prepares on gameday in the postseason.

Pierre McGuire, NBC Sport…

Pierre McGuire, NBC Sports, Previews Bruins-Red Wings 4-18-14

Pierre McGuire of NBC Sports joins the program to talk about the creativity of Red Wings coach Mike Babcock as well as the potential for physical play in the series.

Bruins heavy favorites going into first round Series against the Red Wings

Mut and TC discuss how almost every national hockey writer is picking the Bruins to beat Detroit. Will the Bruins be too confident?

Mut and Merloni Previewing Playoff Hockey 4-18-14

Mut and TC preview the Bruins first round match up against Detroit Red Wings

Dale and Holley with DJ B…

Dale and Holley with DJ Bean : Complete Bruins-Wings game 1 preview and analysis

We get you ready for Bruins game one of round one vs the Detroit Red Wings, with DJ Bean from WEEI.com

Dale and Holley's Four at Four - Title Town Edition - 4-18-14

We tackle four topics all revolving around the most recent runs to championships in Boston, and misnomers like Title Town for Green Bay or Hockey Town for Detroit.

Jack Edwards previews Red Wings and Bruins Round 1 with Dale and Holley 4-17-14

We preview Red Wings-Bruins with the great Jack Edwards of NESN.

Rick Middleton joins Plan…

Rick Middleton joins Planet Mikey

Nifty jumps on the Planet for an hour.

Red Sox lose to the Orioles 2-1 on Opening Day

Lou Merloni did play-by-play with Joe Castiglione today and then joined The Planet Mikey Show to talk about what went wrong, and a few things that went right as the Red Sox started their campaign to defend their World Series title.

Chris Price joins John Ryder to talk the Patriots' newest acquisition

WEEI.com's Chris Price joins John Ryder and Chris Villani on Planet Mikey to discuss the signing of Revis Island

Pod Man Rush: DJ Bean and…

Pod Man Rush: DJ Bean and Greg Wyshynski on Bruins-Red Wings

Greg Wyshynski of Yahoo! Sports joins DJ to break down the first-round matchup between the Bruins and Red Wings. Also discussed is Zdeno Chara's Norris candidacy, transparency with voting for the NHL awards and whether the Canadiens will get out of the first round.

Minor Details Ep. 79: The meaning of winning in the minors with Carlos Febles, Evan Lepler

The Red Sox' High-A minor league team in Salem recently had a 16-game winning streak that spanned two seasons. So what? From the standpoint of making prospects better and fostering player development, does that matter? Salem manager Carlos Febles (who managed Salem for the end of their winning streak, but who was also in charge of a 50-87 Single-A Greenville team in 2013) and Salem radio play-by-play man Evan Lepler discuss -- while also touching on a number of prospects in search of the next Earl Weaver and Vinegar Bend Mizell.

WEEI WrestleCast: Wrestlemania 30 recap

Scott and Ben recap WrestleMania 30 and talk about the death of the Ultimate Warrior.

Sam Kennedy on the state …

Sam Kennedy on the state of the Red Sox 4-17-14

Red Sox COO Sam Kennedy joined the show to discuss the state of the Sox and MLB.

More from this show

Jeff Bauman on his recove…

Jeff Bauman on his recovery 4-17-14

Jeff Bauman joined the show to discuss his recovery over the past year.

More from this show

Ty Law, Patriots legend: …

Ty Law, Patriots legend: On being a finalist for Hall of Fame, 4-17-14

Ty Law joins Mut and Christian Fauria to discuss being a finalist for the Patriots Hall of Fame, the way the game is officiated now, and Darrelle Revis.

More from this show

Sox win in extra innings …

Sox win in extra innings 4-17-14

The guys opened the show by discussing the Sox 14th inning win over the White Sox.

More from this show

Buster Olney, ESPN: Sox c…

Buster Olney, ESPN: Sox clubhouse unhappy with Lester offer, 4-16-14

Buster Olney joined Mut and Merloni to discuss the Lester contract offer and the trickle-down effect in the clubhouse, the defense of Xander Bogaerts, and the slow start

More from this show

Weei Writers