Jim Koch Part 2

Back you're on a planet Mikey show on Thursday night the ended July is come on tomorrow and -- challenges come Saturday and get ready for the big right. -- is. Paul McCartney next week Thursday -- be big week for me tonight horse big night as Jim cook the brewer of Samuel Adams and house along with many -- look. And now we're taking your questions about a year in essence in of course David Ortiz you know. It's good to have a -- and it's something nice pleasant and discussed offset the negative news. Jack is in the car and Jackie got a question forests.

Failure don't have -- had a good up and Jim at the pleasure good couple quick questions are that are just excellently. A destructive southern eight winners just recently appropriate appears just get -- Good morning yup well sort by those longshot winners that's right -- cool. And illustrate this story a couple one or corporate or you're gonna be anymore the -- just feel left out.

Well the oatmeal study is a different -- the long when he she tasted as part of the national. Competition. And we'll pick. Two of the best home -- In the country and then within Boston Beer company. In most of our our people are brewers their home brewers who. We open it up to. Boston Beer company employees. And we get usually around 300. Different home Bruce from our own people we pick the winner of that to add with the is too. National home brew winners in and we make a six pack so that's that's what you've had. I'm probably had like the cranberry win. We're gonna light PA had I loved all those who we've got here tonight is a -- that Mikey helped his peck. And it is the patriot. Home brew competition it is we open up all patriots fans send as your home -- patriots fans in the winner. Gets his or her beer served for the entire season at Gillette that the Sam Adams Booth there.

and I sent one question as well Tom I know but people haven't caught on. About former beer to react -- are put out like it or structured. There's one of the greatest Scottish -- probably ever try yeah Tom used -- people look at it or listen to them mixed six back orderly announced -- aren't anywhere.

Now it's kind of and sabbatical. Aaron but. All of us as brewers we all love making them appear so we're gonna find a way to bringing back its its -- Yes mania will find a way to do it because how many total kinds different views that you've made since this is 25 years -- And his -- Over a hundred -- different kinds you know you know brewer borrowers -- wants to have another beer -- how many think it. Now how many have made comebacks in other words if if you several of the total inventory of Beers recorder would do today how many of my left. -- they probably. Of those hundred may be 25 that -- Peru sometime during the course of the years into the future yeah he had and then -- approach be. You know five -- ten. That'll will come back I think over the next couple years for one reason or another angle it's -- just making different Beers and and luckily. You know he's -- English uses some great. Sam Adams drinkers at their their obviously you have very good case because they listened to your show.

It and that. That's the telltale sign of good taste of my ever heard and they know Sam Adams Beers -- love it.

Jim what is that because they -- it was a commercial corrected the but I believe there.

Yeah and actually to a time eyeglass. Right I don't know where it sends exactly what he's got going yeah yeah it's true it's still my favorite thank you Jack Mets in New Hampshire go ahead Matt.

I got there are good. I talked a lot popular request outside Africa appeared not use we have Tuesday and its unions. Yeah and I -- are actually. First and foremost I'm a baseball since second emirates -- red and I am not surprised at all came out they've -- steroids are it's great spirit to support and up by our that I am not naive you know like a lot of people are are. Give me. -- I assume. The worse. And you know it is no way to -- anyone into it there's no way to prove that -- it do it and it me or hurt them or so recent Norfolk in our export it -- it out or. Eat he always says leader -- outlawed on a mission and it the last person I have -- and that is in on the -- and and it comes out they each got the pot at virtually -- I mean that out you know out though really -- that the last straw for me out -- by you guys.

yeah yeah well obviously if it's who calls. Then that's the end of western civilization as we know it's what happens to me says the same thing about you know A-Rod and and -- for years of I was bashing mideast play. Or or suggesting that he might be on steroids studies pricing is not a good play right -- that if he. These people would call me tell me -- home. And it it I remember hearing him say -- non managed just a great pure hitter there's no way he's on steroids will c'mon now I mean how could be soft money. And we find out he is and and it. I'm just hard pressed to think of somebody now who would be. Without suspicion. I bought at the last -- rules almost he's not without suspicion in my book he probably Jewish customs and the last one standing yeah I guess.

Okay this is such an artist you know. You you know because -- good -- closet you know all around you know it is good -- you.

Swept away by that it would Bernie Madoff was a good investment -- Matt thanks for the call let's go to John Johnson the great Nutmeg state John.

Mike yes sir I ran out here and you know that they put -- a huge fan. You know mr. cook I mean cannot be really really.

I love this mr. -- I only get my keys you know this or nobody gives me you missed it. Show up who work at it again this is the best editor.

I didn't mean it ended differently and I create have a product that means so much to so many people -- such a big part of everybody's lives you know. You know it's okay you know you associate -- diablo boulevard notable Lautenberg in order to opera stand in -- It's it's certainly -- you and.

Have you ever had and and -- this is this is very apartment all -- Christ ignite. In Vienna set in the bond. And -- you know just time cap the number of people said Sam please. On US. Flag ray's yeah -- yeah right -- department it to happen handled. And -- just a week. The board of diplomacy and war college at a dime which is as -- Adams over the pocket his -- giveaways you have that villa in Italy and a.

contacted the united health Canada probably keep Healy an editorial -- special to get the future we don't happen that Blake. You gotta go report just because you don't see it until our opinion -- it's. Or any product but -- It.

Opening -- some polyps or some houses where you can. Where it's all Sam every -- is I mean you have that the brewery of course you know the only place sensitive but what about having a delicate the franchise's.

Kind of my vision -- have been -- every tab close with cinematic. I think it's gonna have to stay up there and have it I anatomy -- But I and I also know that running a bar is not easy you know we all think wouldn't it be great but it's long hours studies. And his stick to what. I do well which make beer animal people around bars. Run bars and run their restaurants and god love them because I don't know how to do that you know.

And -- I really read it stood by you cannot be -- Taliban and a little.

I'll tell you Reggie go to a bar. John thanks to go up let's go to drew and JP drew.

like basic like call -- thank you. Well -- of the dynamic you particularly on that and judge him absolutely a bit but actually under -- yours is funny don't you next caller is yeah I'm a manager at the bell restaurant note to lunch. Popular.

Dad -- there last week it was. Brewing a beer with my my son and his fiancee because they're getting married. Up in Maine. In August so we needed to make there bride AL. So. It took them over a lunch to the Milky Way ahead in the great white pizza and you guys at the place has pool tables downstairs.

That's where we used to be -- not a word about -- actually. Steps away from the box amber all.

connect within staggering distance of.

Both ways both ways. It's. I'm the -- yeah -- and we're gonna have a lot more durable -- and another good I'm actually have been trying to need to invite Mikey that we we've actually you guys are talking about. What contract we actually got sixty bears on draft -- and we love them all these results really really well.

You have forced them editors. Spears on draft than anybody in the world what what sixty -- have.

We've got you know obviously that the pleasure of the box and locker and it got the Boston now. You know the -- brick red which I guess Jim it is only available in this area up yeah so the exactly the -- and all we've got cherry lead and thanks to you're amazing Murray manager Jack and Bobby gotten over their temporary problem. We -- we don't need somebody else yes lead acog.

No it's. It's a new beer than I'm working on it's a -- of writes in with this special lemons this that we've. Developed with a couple of lemon growers out in California.

Yeah I and -- I mean it's actually made me like -- you know because I know yours huge and Sam Adams and -- they are general but it's. Brian thanks agenda and she's she was talking about really getting into playing with the arresting a little bit we are talking about it initially it sounded amazing finally got a -- Mexico. It just blew everybody away -- it and I'm getting Pierre really rich get a flavor profiles and -- Spanish so I'm -- there -- things.

Okay. Is there rushed to have an album right behind it -- do you want that product that new product can settle and get acquainted with the public how soon -- you you know go bomb the bomb went.

You don't. We usually give it a little bit -- time but it's more determined by. In a win is an excellent ready. As you know I mean I Beers that have been working on since 2003. Really only have him. Yes certainly not using any performance enhancing -- thing.

you on that list and 2003 live today in and grown relentless not a 104 brewers who were using special ingredients. I don't. They got a problem first of all.

It's good good beer takes time to develop -- in the brewing process will take. Like a month sometimes two months so you make an adjustment and you don't know for two months and so long as they onerous and it doesn't matter right one in the -- if -- in. In I come from a family brewers and and my dad -- he's saying Jim all of the years is good. Some players better at all -- good itself as well as they order -- unhappy.

It'd have tempers can't again it's that I head back and it's under a gigabyte that's. It's been great having you on the show -- always Jim cook the Boston Beer company and Samuel Adams my favorite hero question net. You know I'm not just talking -- Porter retirement this obvious stout is great that's going on sale this coming in August -- for the pre season yet. At the Gillette stadium's took gradually to David's. -- A -- David Rosenbaum is the -- came up with Leo congratulates him because it's going to be -- a lot of it at that. At the patriots games. And neck continued success to UN I mean that's obviously inevitable to him but it's great -- well it's a pleasure to be here those three guys the drinking beer at the White House they get not that I. Classic -- got our own little summit going on here and it's it's an -- it's in -- Full swing. Lot of empty theater and it's already -- We're gonna come back -- about -- gonna go back to David Ortiz talked and I say that we really have to lose kind of how we urge all this this feeling. Adequacy as the Red Sox fans today with what we've -- wind today despite all this. It's that was said they for a Red Sox baseball's excellence of incidents of 950. I will be back in them again our thanks to a to Jim cook from Sam Adams for being here have a good have a great night guys you did. And we'll be right back.