Joel Sherman, NY Post

The final hour Dennis and Callahan without question there is that nobody else more tuned in more connected more opinionated. -- our next guest. Joel Sherman writes a fascinating piece in the New York Post the -- could not agree with you board -- He has facing we're talking about a arrive at a crossroads in his public relations career. He could either do what his heart is telling human that is protector legacy or you can look at the empirical evidence that is the disasters. The unmitigated disasters that bonds and Clemens have lots with their denials and make a choice sometime this week paired up.

Well with all due respect you just assume that Alex Rodriguez has court. That that we're going to us start with I think of the I I I think there's -- number of people in this country. Who hate Alex Rodriguez and war. Come from a generation so despite the idea of what it's. That they are ever going to give Alex to break no matter what. But I do think that this is a in general very forgiving country -- Alex -- now. In not only explained. What. In the indeed hey look what it is is this what (%expletive) stories untrue. About it have been. He's got about 500 million dollars bank he should go after Sports Illustrated with every penny. But it it is true about. And just it did it but when era. Because I I -- That the public does too much is testing of this the in general people twice getting hit a wonderful that I've in the of is. -- He's the best player on the planet and we know he's read in need. He's he's not catching up or moving -- in because subs some magic in the bottle and I -- lot of people think oh why would ever make that. Obviously a lot of people would say hey I don't know like guys were less talented than me out to be on the field and out to be in my attracting. Because they're doing something illegal and Alex like he is weak minded probably did it and I think it's a whole generation like.

What you what you're guest -- on what he does -- a -- apiece and and I agree I mean it's the only option he can't. If we did it he can't go down that Clemens road and and just dig himself in deeper. Where do you think what's the timetable and what's the venue he uses to come clean.

Well I think what the Yankees would hope is it's a -- you'd -- or spring trees outside of like -- what. Not that not -- state you know not not the guys -- the field in Tampa that sometime in the next. You know week or so -- you know Joe Girardi spoke into the -- graduate and -- register immediately amp but. Three days on Thursday so. I mean I think it like that either today tomorrow the next stated -- try to get some of this out of the way what he brings it into their. My suspicion is. Absolutely. Did the guy without playing too much pop psychology. He did have a all the growing look ought to be yours easily led around -- People that is most which Vince Scott Boras stories of all why anybody -- Scott Boras knows that cup forces the ball both fights who -- look for any. Ryan said an axe to grind at you know you can't -- betrayed me in on the pass. You know what dot but he do we going to do that and like always with the players he might -- you might win the -- in the you know some battles won't play which is like to get the money for them but it was the ball war. And it's one thing to lose the old war -- your guy is getting. The old war and instructed. I mean -- only thing on this is. Don't we have not -- if it's only technicalities which took the -- need to come forward and explain it. We explain why did -- in the country it figured out. Exploit it they you know what all those players it is from World War II -- all on him that. Okay and they act like well adjusted and well back. -- that the one in. This a baseball is always looking for -- instinct ability. -- 23 pro team like it's going out of style that you know again and didn't get to the right made it to beat would be. It's legal today and everything is fine and well steroids have been available and people have been used to come out and explain why you --

What's the -- compelling thing in A rods mind set aside his heart right now. His desire jolt to protect his legacy and down the road nine years from now retire with this record that record in the greatest of all time or what he's seeing unfold before him the bonds and Clemens and saying. That's the road to perdition which way do you think he is leaning.

Well I think it's all of that stick in the -- I think his reputation matters like these is the matter I think it's money matters is that guy these. It's yet incredibly. Opposite route of the biggest ego you. And the -- insecurity. And those two to. All the time with each other -- you don't make. It take giant bite all -- to -- apple. And he's in surgery to make sure and it will those giant bite me that it is essential. So -- I I I think. This guy you know probably casket read up official in the -- danced with it would have like eight ovals side you know we're able to trade for him. In that we are all real war it became very it is the player who was greatness that is -- wants all the statistics you want so. He wants all. So this all matters is he is now that it's all good. Merged in its going to be -- we were sick in a society for the rest is quite the question is what he'd do to win in the short. In the short term and in the long term and I just keep going back to go. Tell us what happened explain -- believe the other thing I've mentioned in all of those guys you know like you're -- is -- he should go ahead and and let. Wada the world anti doping. Hands. You'll hate for what it's completely sideways all right they would they want and as is you're rated one every week. It's vehicles and read -- want to make sure. He's not cheating with -- new wave a you know what they like and then my advice is go out -- be great we can be. Award -- show that you you know we. At which shall public you're doing actually was stupid mistake because.

I. Had a it may go for two for one special unthinkable. That you your reality show watch Iran.

Does something and and -- ultimately. The the police you know people get the exits of the people we stopped when the everyone beating on the highway -- and security. Which sucker who gets caught you know you can't argument you know people back I was also -- well you -- but I do. -- without having too much of the you know what we highlight how much -- we get in and -- speed has gotten what from generation I just being beat generation was. -- much dirt I think it was people say well you know what what it. I think it was a minority clean.

So are we always get the other 103 name's -- do you think we're getting those. And will we get him some time soon.

I don't think it I think this is about out of -- a person who. -- Alex Rodriguez in Sports Illustrated is the person who is writing a book about Alex Rodriguez and that's which was investigate. And I don't think that need cheap I think if she had the list we -- seen they'll let I think what she -- from our reporting and she's a wonderful reporter. What you have from reporting with Alex -- read -- not --

Selena Roberts is writing a book about they -- yeah. I was -- election did not. -- this is what I do we. Yeah I bring that you do -- bring the noise I've written a do you -- the front page page one headlines by the way.

now there's certain things I don't.

Can we -- say this on the radio charts you know front page of the post picture may run a hole but it if it actually it's your column. I have -- heart out of it says well the back once is all a loan. But. The provinces Holmes is he digs himself in the one -- yeah and it paid -- right every jolt.

on one. Yankee official on speak on the condition of anonymity says well he'll just play it out. Now he's a worker just do your job collector paycheck when your finished playing. -- his legacy is now gone how is this playing in the inner sanctum it Yankee Stadium and in Tampa.

You know it's it's at this point. It's -- what was the thing from the war. You break it you own it -- you know he broke it but the Yankees -- you know they -- the column I wrote for Sunday's paper guys what they were out. This guy opted out of the out of his deal which would out of their head they should've known the where you're what it -- And forty over -- when he RBI. And a kind of personality. So when need be so insecure so poetry in. That you -- going to happen navigate which championship round away down the most I'll play in spite of the most of the players. So to see he kind of like you know. If they can snap their fingers into that decision over they well -- execute and they don't -- into another nine years it's not like I was going to pick up back on track.

I don't try to create points and make it work. All you have you don't set to speak for the competition but is bill Madden serious. When this morning he writes they should cut him they should eat the 27270. Million and cut him.

I I won't speak for the competition out to speak with that this subject now. Mattered that the Yankees to. You know I mean Alex Rodriguez is still going to be one of the better players in baseball this year and you know -- shortly. He's probably all this goes as we you're this year the perception of clean. Outlandish to me to believe that well sponsor and -- when he for a month from now that they need some of the contract that they'll be able to wear. To some other team might want -- all these records in the air.

In addition to go to New York template for having him a revive and and survived this thing that says I did it and here's my life. You talk about the testing and and then going on improving it does he also not need to look into. My guess it's going to be a fox camera with with Rosenthal based on his very sympathetic piece today and say I'm sorry. Or give me it will never happen again 8 -- Michael Phelps if you will.

Well -- do. You think that everybody is going to have sharp elbows and try to get Alex on camera -- you know in their newspaper periodic though that your. -- show before it again this is a check yet. -- I can't even in to tell you how to how to -- remember one of the things that's hurting them now is it eagle was such that. He went anti -- in the corporate guys said oh no I've never write it well now that's part of the legacy in a short that would we all right. Imprint -- few days -- would -- in the expect -- right -- mine you know and you know every what could be looking that was in. Again I think the smartest thing out shortly is is not to get what -- now one on one like if you open would have been the first in. Just I mean what he'd like to do which he knows my phone number I hope he thought it. What. I think he should come out he should get plenty of money -- ballroom. You know pick for ballroom and that -- Yet to the questions and essentially this is the only gave up into these questions but I think he's got into into this guy I have been gotten to be noted. Role right of only we could always looked like. You know always trying to -- out it's like what the best. Date to make me look good but what we're in the worst PR -- universe he ends up thinking. This is it just might as well this is really going to sell everyone but he says it. Simple I don't from the spread out -- the next and actually a PR. More. So he needs to ignore back up like people are. -- that double and it. Wait it out vicinity this guy at an -- to say hey I was gonna. That was awash in what that was a wash UI -- of the time a player and I wanted. I it was it was stupid I apologize. Now watch him go out. And with the -- MVP award and also what immediate I want him but and I -- a quick clean.

You're on the sub -- that's the only route -- can take in the reason is we've seen guys go the other way like Clemens and bonds. And it it -- you know Marion Jones just doesn't work if your line it's eventually in the pitch up to appease. Indeed guilty here he has to completing as no. Other choice and.

But it's very talented if not only -- and -- that -- book I'm not -- but but I mean I I did this sort. Explain the context that would make that guy. Who so clearly the most -- it is. Widely -- And I think he can explain the you know I was -- I shouldn't have done it I would. To survive but I did and here's why and here's one and go. Out to prove how stupid I am going to have -- Want them in. And political that we -- work under that structure shall I would -- and because I would have done this sort naturally you know doing it.

It with SEC's addition to share as addition Joe Torre's book and now this can you even begin to imagine. What the atmosphere where you get a ride a -- during training is going to be like --

you know I can't wait and -- opposite -- of the battle I recollect. You know the -- guys it's one of the means they have over. And whatever people think goat were it was excellent to keep you out of -- Bible all of the ways it's 111. -- fire. Joe Girardi does not. That is people's. Attitude sport simply. What all of this looks -- remembered the guy who's going to be orchestrating a behind the scenes is a height eight. I reached wrong. Control. Was coming up the first non player -- 1990 rate so Jorge Ortiz on the quite a lot of stress and this is a guy whose whose stress level you know but if you. What is you know -- jugular -- all part most.

And and Hank Steinbrenner is under the gun under the gun to. Because he's the one and decided to pay 300 million to Alex Rodriguez went as you point out and -- Sunday call they had a chance to just let him walk.

Yeah I think it was more than -- I -- the the people like the yes network and president of the team with it liaison between yes in the team. They were all they would just sticking. Think about the television 567 years now politely goes like 607. To double by aids in Barnes.

And Ruth -- area in what you know.

And they thought it would put. But he not a television Schilling you know what outside because is the great reality score and put -- when baseball games -- championship would have reality scored third base and not a baseball player. And so they went with it but in Nielsen rating instead of instead of.

A -- will never know the answer this but just didn't date what you would guestimate. That Mark Teixeira would say to himself. What that I get myself into the Washington Nationals look pretty good right about now.

Yes I actually think and we'll never hear this coming out he's a very pure that it dials I think. It -- to -- despite his Alex Rodriguez I think someplace struck out.

He was from Texas still so my idea that every Teixeira as one of the won -- three.

Maybe in which in which case I really am not going to be -- able to write about record.

Joe always a pleasure talking baseball with you end A rods and steroid scandals soap operas -- rugged out of Florida -- the zoo convenes down there. Exactly Joe -- from New York Post the Dennis and Callahan.